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San Diego State University


ART 454 Experiential Graphic Design

The goal of this project was to develop, brand and create a site and materials plan for a chosen event environment. I was challenged to reflect the nature of an event with design considerations incorporated related to form, color, pattern, imagery, naming, typography and other brand attributes. 

I designed the brand and space of a wellness shot pop-up shop that would be part of a larger fitness and wellness exposition located in San Diego. My intention was to create a space for people attending the event to learn more about the benefits of wellness shots while enjoying a refreshing glass of nutrient-rich food that wows their tastebuds. 

Event Environment Branding